Writing content for the web is not everyone’s cup of tea.
When it comes to writing for blogs, blogger have to face and overcome the
additional challenges of producing content that is easy to share, provides
valuable information and engages readers. Here is a list of basic things to
focus on when writing a blog post.
Define your
goal: Yes, you can
write a post with a specific goal in mind. If you have been blogging for a
while, then you would be able to assess the impact of your content by feedback
and links to your previous content. Your own experience will actually tell you
how to write a popular post that gets lots of love from Twitter or a ton of link
backs. Write a controversial piece to fire up massive comments, or simply
answer a very specific question in your niche to build trust. Know what you
want the outcome to be before you start typing. If you are fairly new and have
no experience with blog writing, take a shot. Dare to try things and observe
the impact.
Research: It is very important that you are
not just repeating what someone else has already posted. Most of the time this
happens not because we trying to copy other people but due to our lack of
research. A simple search on Google and Twitter will give you a pretty good
picture of what has been said around that topic. Research will give you a
better understanding of where you stand and how to approach a topic.
Your two
cents: Chances are,
there is already some content published on the same to topic you are writing
about. That is fine as long as you are adding to the conversation. Again, focus
on answering questions that are still open; disagree-do something to add your
two cents. Don’t make people leave your post with a sense of “been there, done
that”. Kick it up a notch and reference the previous material and then take the
discussion further. In other words, provide value or die!
Be Yourself: The beauty about blogging is that
you are the publisher as well as the content creator; remember that when you
are writing a piece. Also, try to be yourself when you are writing.
Forget the
search engines:
There is a lot to chew on this topic but there is the quick version: do you
write for search results or you write for your readers? Forget the search
engines when you are writing, and focus on communicating with human being;
computers or robots don’t benefit from your amazing piece of work. Once you are
done, go back and optimize as much as possible.
Intelligent
Headlines: Of course
you’ve heard this before, first the headline, then the first paragraph and so
on-provided the reader is reading your post. However, you also need to take
this in consideration-social media is an attraction tool and if you think about
it, the only part of your content that makes it to Twitter , Facebook and the
others, is usually the headline. With the invention of the 140-charater media,
we are forced to allocate a little more time on crafting that headline. That
being said, though a cute headline will probably get you that click, if there
is no meat in the other side, you are bound to lose the visitor.
Never in
First Person: The
focus of the post should be on others, not yourself. People care about getting
their needs covered and their questions answered. A good exercise to accomplish
that is to prohibit yourself from writing in first person.
Make it fun
to read: People love
it when you throw in a little humor or use some sarcasm here and there, without
being obnoxious of course. There are bloggers who get away with a lot more; if
anything, some people can’t get enough of them. There are, however, exceptions.
“Fun” should start with you. If you are not having fun writing it, it will most
likely reflect in the post.
Provide
resource: Don’t be
afraid to share links to other blogs, especially if somebody else has written a
great post on something related to your topic. This is not only appreciated by
your readers but it also builds your relationship with other bloggers.
Examples: Use lots of real-life examples to
illustrate your point. You can even point out the people as case studies. This
makes for a more entertaining read and allows people to see how a concept works
in the real world.
Images: It might not be considered as
important but having bad images on your blog can damage your chances of a good
impression. There is a lot of good content you can use for free websites like
Flicker. Here are a couple of quick tips when using images:
Optimize them for the Web so that they don’t affect your
loading time, while maintaining their good quality. Optimize them for search
engines. For example change the file name from “DC_10112009.png” to “my_cat_sleeping.png”.
Get Rid of
the clutter: After
you finish writing your post, strip it down. Eliminate the fluff. Find simpler
ways of getting your point of access. Get rid of all the unnecessary words that
you used to appear smarter or because you felt that the post was too short. Don’t
be afraid, people appreciate the simplicity when reading.